What is a URL slug?
The slug is the readable part of a web address that identifies a specific page. In example.com/blog/how-to-calculate-emi, the slug is how-to-calculate-emi. A clean slug tells both visitors and search engines what the page is about before they open it, looks trustworthy when shared, and is easy to type and remember.
How to create slugs
- Paste one or more titles, one per line.
- Choose the separator and maximum length. Hyphens are recommended by Google.
- Optionally remove short stop words to make slugs more concise.
- Copy the slugs into your CMS, blog or code.
What the generator does
- Converts everything to lowercase, because URLs can be case-sensitive and mixed case causes duplicate pages.
- Turns accented letters into plain ones: "Café" → "cafe", "Brûlée" → "brulee".
- Replaces "&" with "and" and removes other symbols, brackets and emoji.
- Joins words with a single hyphen and never leaves a hyphen at the start or end.
- Cuts the slug at a whole word when it is longer than your limit.
| Title | Slug |
|---|---|
| 10 Best Café & Restaurants in Pune (2026 Guide)! | 10-best-cafe-and-restaurants-in-pune-2026-guide |
| How to Calculate EMI: Formula, Examples & FAQs | how-to-calculate-emi-formula-examples-and-faqs |
Slug best practices
- Keep it short: 3 to 6 meaningful words is ideal. Long slugs get cut off in search results.
- Include the main keyword, but do not repeat it.
- Avoid dates such as "2026" if you plan to update the page every year, so the URL never needs to change.
- Do not change slugs of published pages without a 301 redirect, or you will lose traffic and links.
Frequently asked questions
Hyphens or underscores?
Use hyphens. Google treats a hyphen as a space between words, while an underscore can join words together.
Can a slug be in Hindi?
Yes, Devanagari letters are kept. They work in modern browsers, but they appear as long % codes when copied, so many Indian sites prefer English or transliterated slugs.
Can I preview the full search result?
Yes, with the SERP Snippet Preview.